Back Story
My Name Is Mark, And This Is A Crucial Mission
Hello, my name is Mark Campbell, and I’m the founder of Ethical Disruption.
It’s a channel - a brand - that will, I hope, be associated with innovative ways of communicating the issues that should really matter to us all.
Nature collapse. Climate breakdown. The transformational use of AI - for good and bad. Greener politics. More ethical lifestyles.
I am not the only one doing this, but as an experienced journalist and content creator, I will be using innovative ways of cutting through - and helping other green brands to do so as well.
Because sadly, the vital, crucial messages about what awaits us around the corner, are just not being believed in sufficient numbers.
Look at politics for proof. The parties around the world that continually get into power - voted for by the people - are those who believe we should carry on drilling, instead of leaving fossil fuels in the ground. Such a policy is a recipe for disaster - we already have plenty of evidence of that.
I have four children, and one baby grandson, and it terrifies me to think of the life, the weather conditions, the pollution, the lack of opportunities they will almost certainly all have to live with.
When things get really bad in about 20 years’ time, my own life, here in the UK or wherever I may be, will be made uncomfortable through extreme weather conditions. My children will face decades of this being the norm.
When it’s time for me to depart this wonderful, stupid planet, I want my children to at least be able to say: “Dad tried his best to warn people, Dad tried his best to encourage others to live less harmful lives.”
So, while I’ve always campaigned on environmental issues, written about them, and assisted eco-conscious companies, it has always been on the side of regular journalism and PR that paid the wages.
Now I’ve decided to go all-in on communicating the most important information that exists. And I’ll be relying on support from people and businesses that passionately buy into the mission, and want us to work together.
I believe that this is the most important time in history - and that you and I have a vitally important role to play, together, to help save every species on Earth.
We need people to look beyond the depressing headlines of war and misery, and see past the rose-tinted wash of celebrity and popular culture.
Mass disruption is taking effect. Our lives are changing. Things will never be the same again.
The science has never been clearer about climate breakdown and nature destruction. It’s measured. It’s visible.
Artificial Intelligence is about to shake up people’s lives like they can’t imagine. This will also affect the course of politics, which in turn affects most things on our planet.
Living an ethical, environmentally-friendly lifestyle will have to become a necessity, not a luxury, if we are to tackle the tsunami of threats heading our way.
Communicating the most important story in history has so far been sadly inadequate.
Credit and love to everyone, every organisation, charity and business that does attempt to cut through with messaging, to not only warn people about what’s coming, but encourage them to take meaningful action to reduce the impact.
Still, not enough of it lands.
We have rising toxic emissions warming our planet, rising levels of plastic pollution, rising numbers of animals taking up vast areas of precious land and resources, before being killed.
We have invented technologies that could make so many things better, but in the wrong human hands, are only making things far worse. They might even wipe us out…
All the time, while millions of people are gaslit into voting for politicians who will only make the situation even worse.
I will make a promise. I will ONLY work with businesses that are not making this dire situation worse. And I will endeavour to do my very best, across all platforms and channels, to all audiences, to cut through with messaging which will actually save lives.
I would love you to join me on that journey, and in that mission.
I am trying to do everything in an ethical manner, and that includes when requesting financial support - I have donation and membership options open at Buy Me A Coffee, and I am promising to give plenty back in return.
Please take a look here and thank you very much for your interest, and for your support.
Mark Campbell
