Innovation in Communication: How We'll Fight Climate and Nature Apathy
Welcome to Ethical Disruption
This is the most important time in human history. You and I have a vitally important role to play, to help save every species on Earth.
Thank you for taking an interest in the mission of Ethical Disruption.
My name is Mark Campbell, an experienced environmental and ethical journalist and content creator.
I believe I’ve got one of the most important jobs in the world, in running Ethical Disruption. But my mission can’t succeed without your help - even if it’s just subscribing and sharing vital information.
For a moment, if you can, look beyond the depressing headlines of war and misery. See through the rose-tinted wash of celebrity, sport and popular culture.
Mass disruption is taking effect. Our lives are changing. Things will never be the same again.
The science has never been clearer about climate breakdown and nature destruction. It’s measured. It’s visible.
Artificial Intelligence is about to shake up people’s lives like they can’t imagine. This will also affect the course of politics, which in turn affects most things on our planet.
Living an ethical, environmentally-friendly lifestyle will have to become a necessity, not a luxury, if we are to tackle the tsunami of threats heading our way.
Hitting Home The Message
Communicating the most important story in history has so far been sadly inadequate.
Credit and love to everyone, every organisation, charity and business that does attempt to cut through with messaging, to not only warn people about what’s coming, but encourage them to take meaningful action to reduce the impact.
Still, not enough of it lands.
We have rising toxic emissions warming our planet, rising levels of plastic pollution, rising numbers of animals taking up vast areas of precious land and resources, before being killed.
We have invented technologies that could make so many things better, but in the wrong human hands, are only making things far worse. They might even wipe us out…
All the time, while millions of people are gaslit into voting for politicians who will only make the situation even worse.
Ethical Disruption is here to cut through the noise and give everyone the information they need, to lead a life that is less harmful to everyone and everything on the planet.
This will involve some radical moves, turning up in spaces we might not be expected to, using messaging that ‘green’ campaigners haven’t traditionally explored, but always telling the facts as they truly are, and backing up everything with indisputable proof.
We are also here to champion those who are putting the planet before profit - or at least on a par with it, including genuine green businesses and brands.
We are here to make a positive difference, or die trying.
It’s not very ethical to create this crucial content but charge you a subscription fee to read it.
So everything on this platform is completely free to access. Please read, watch, listen, learn and share far and wide.
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Thank you for your support.
Mark Campbell
Founder and Editor, Ethical Disruption