By supporting genuinely ethical, environmentally-friendly businesses, we can all play our part in reducing many of the harms to our natural world, from plastic pollution to animal abuse.
Or at least we can say: “I want no part in that.”
Ethical Disruption partners with a growing number of eco businesses, which have passed our own stringent ethical tests.
They are listed below in our Greener Than Green guide. Please support them to help them continue their vital work.
If you buy anything via links on this page, Ethical Disruption will receive a small commission from our partners - which of course helps this channel to continue its important work, too.
We will be updating this page regularly, as new genuinely green businesses come to light (or if some fall from grace). So please bookmark this page, and thank you for your support.
QUICK LINKS
Personal Care & Deodorant: Fussy, Make Waves
Oral Care: Truthbrush
Natural Skincare & Beauty: Arella Beauty, Evolve Beauty
Period Care: TOTM
Sustainable Fashion: Ethical Disruption, Mashu
Vegan Supplements & Vitamins: DR.VEGAN, Vegums, Form Nutrition, Together Health, Pure Fungi, Nothing Fishy, Vegan Supplement Store, BCalm
Health Drinks: One Living
Eco Cleaning & Home: Homethings, Jungle Culture, Coco & Coir
Reusable Drinkware: Ocean Bottle
Sustainable Digital Services: EcoSend, Eco Web Hosting
Circular Economy: Music Magpie
Eco Packaging: SR Mailing
Greener Than Green Brands
Arella Beauty
An award-winning British vegan supplement brand (collagen, menopause support, skin gummies) with the Vegan Society trademark and multiple sustainability awards, including the Global Green Beauty Award.
Female-founded, and a member of Buy Women Built, the brand also boasts FSC-certified packaging and a tree-planting partnership.
Atenai London
The award-winning wellness range spans bath, body, hair, fragrance, candles and diffusers, under three fragrance collections.
Everything is vegan, cruelty-free, paraben/ sulphate/ silicone /palm oil free, and uses Prevented Ocean Plastic in its bottles.
B Calm
BCalm is a UK organic essential oils brand, run by a IFPA-registered clinical aromatherapist. All oils are explicitly vegan, 100% organic, and cruelty-free.
They support the CALM mental health charity, have won the Global Green Beauty Award 2025, and are a Buy Women Built brand. Eco-friendly packaging is used, too.
Coco & Coir
Coco & Coir specialises in coconut coir products - primarily garden products like coir mats, hanging baskets, grow bags, and potting mix made from coconut husk fibre.
Coir is a byproduct of coconut processing, fully plant-based, and biodegradable. A genuine sustainability-focused business.
Complete Unity Yoga
Complete Unity Yoga sells vegan-friendly and sustainable yoga mats, free from plastic, with FSC-certified plastic-free recyclable paper packaging.
Materials across the range of accessories, meditation equipment and clothing are natural rubber (sustainably harvested), jute, cork, and 100% cotton - no animal products visible anywhere. Eye pillows are filled with flaxseeds, linseeds and lavender.
Dr Vegan
Dr Vegan is a UK supplements brand whose name declares its intent. They produce vitamins, minerals, and supplements formulated without animal products.
They only use plant-based and naturally sourced ingredients of exceptional quality, at optimal dosages, all of which are backed by science and research, provided in planet-friendly packaging.
Doulton
Doulton is a UK heritage water filter company, one of the oldest filtration brands in the world. Their ceramic water filters are genuinely effective and reduce plastic bottle use significantly.
Made from natural materials, ceramic filters offer a more sustainable way to filter water at home versus plastic based filter systems. They are commonly used in gravity systems, under sink setups, and tap-mounted countertop filters.
Eco Web Hosting
Eco Web Hosting is a UK green web hosting company that focuses on fast and eco-friendly web hosting, and offsets or matches energy usage with renewable energy.
Their entire proposition is sustainability-focused. and the company plants trees for every server and hosting package purchased, as well as offsetting the carbon emissions of its employees.
Ethical Disruption
Our own store sells clothing produced through Teemill, the Isle of Wight-based circular fashion platform. Every garment is made from 100% GOTS-certified organic cotton, with a living wage paid across the supply chain.
The company is certified carbon neutral, uses renewable energy throughout production, and prints to order - eliminating warehouse overstock. Every product carries a QR code on its label allowing customers to return it when worn out, whereupon it is recycled through Teemill's fibre-to-fibre Remill process and remade into new products.
Low-impact non-toxic dyes are used throughout, and all products are vegan. There is no plastic packaging.
Evolve Beauty
Evolve Beauty is an award-winning UK organic skincare brand. They are certified organic, cruelty-free (Leaping Bunny certified), and explicitly formulate without animal-derived ingredients across their core range.
Using pure botanicals and sustainable, eco-friendly packaging, the products are created in small batches to reduce waste and maximise freshness. Evolve also uses upcycled ingredients and prioritises circular packaging.
Form Nutrition
A plant-based performance nutrition brand producing protein powders, supplements, and wellness products, formulated entirely from plants.
They are 100% vegan and have a strong following in the plant-based sports nutrition space. The UK’s first protein brand to achieve B Corporation certification.
Frutteto Italia
A healthier jam, handmade in Italy from fruit only, with no refined sugar and no artificial sweetener. Organic, vegan and gluten-free.
Featured in The Guardian, Foodism, and Feast Magazine, and stocked by Planet Organic and Suma. Eight jam varieties include Apricot, Strawberry, Raspberry, Blueberry, SuperBerries, Sicilian Orange, Cherry, and Orange & Mango.
Fussy Deodorant
Fussy is a refillable deodorant brand. The award-winning design features a durable outer case made with recycled plastic, and home-compostable refills made from waste sugarcane.
They are vegan and cruelty-free, B Corp certified and backed by science - Fussy’s formula contains an odour neutralising probiotic that literally eats sweat.
Homethings
Homethings is a UK eco cleaning brand known for its concentrated, refillable cleaning tablet system. Tablets dissolve in water to create cleaning products — significantly reducing plastic waste. They are also vegan and cruelty-free.
Homethings gives users affordable, eco cleaning and home care products, which save tonnes of plastic and CO2 compared to liquid based, big brand cleaners.
Jungle Culture
Jungle Culture is a UK ethical brand selling bamboo and eco-friendly products, such as reusable straws, bamboo cutlery, coconut shell bowls and similar zero-waste kitchen and lifestyle products.
All products are plant-based and vegan, ethically sourced from cooperatives, with a B-certified supply chain, working closely with a network of small farms, crafts workshops and ethical factories in Vietnam to produce plastic-free products with a purpose.
Make Waves
Make Waves is a refillable deodorant and antiperspirant brand. All products are vegan friendly and cruelty, alcohol, paraben and phthalate free. Their supply chain is entirely UK based - they manufacture everything locally, including the applicators, refills, deodorants, packaging and the inserts.
They are the UK’s first refillable deodorant brand that offers both natural deodorant and natural-based antiperspirant. Their dedication to creating sustainable, high-performing products has seen them become the highest-rated antiperspirant or deodorant on Trustpilot.
Mashu
Mashu is a luxury vegan handbag brand - PETA-certified 100% vegan, using exclusively plant-based materials (apple leather/Uppeal, BioVeg corn-based leather, Yatay-R recycled materials, Lignify plant-based material, organic cotton).
Based in London, and designed by Greek-born Ioanna Topouzoglou, Mashu creates contemporary handbags using innovative fabrics and traditional craftsmanship. Mashu offers carbon-neutral shipping and free repairs for life.
Music Magpie
Music Magpie is a UK secondhand tech and media marketplace. People sell old phones, laptops, CDs, DVDs and games - a pure circular economy model.
This reduces e-waste and extends product life. Used by millions every year, a sustainable and trusted way to buy, sell and rent, declutter and get cash for your unwanted stuff.
Nothing Fishy
A supplements brand with sustainability at its core. All products are naturally sourced from plants, are vegan-friendly and sustainably packaged with compostable packaging, glass bottles and paper refill packs.
Nothing Fishy has more than 145,000 customers, with ethical accreditation from The Good Shopping Guide, and has a SeaTrees ocean restoration partnership, funding mangroves, kelp and seagrass with each purchase.
Ocean Bottle
Ocean Bottle is a premium reusable water bottle brand that funds the collection of ocean-bound plastic. The cimpany is B Corp certified and strongly mission-driven.
Ocean Bottle claim to have created the most sustainably-minded reusable bottle out there, with 1000 plastic bottles collected from our oceans for every bottle sold.
One Living
This story started back in 2018, through founder and England rugby legend, Jonny Wilkinson, and his nutritionist wife, who discovered the role of bacteria in the gut and the idea of fermenting foods. One Living’s drinks are aimed at improving gut health, brain health, immunity, and energy, with added functional ingredients including mushroom extracts, vitamins, and botanical compounds.
The aluminium cans are recyclable, while a vegan commitment is evident in their use of algae-derived D3. Drinks are rich in live cultures and anti-oxidants, and are dairy-free.
Pure Fungi
A UK mushroom supplement brand, specialising in 100% organic mushroom extracts crafted to support mental clarity, immunity, energy, and overall wellbeing.
The product range includes Lion’s Mane, Reishi, Chaga, Cordyceps, and Tremella, all available in both capsule and powder form. Each supplement is made exclusively from the fruiting body - free from fillers, grains, or synthetic additives - and is lab-tested, vegan, and HACCP-certified.
Raw Beauty Lab
Vegan collagen - cruelty-free, UK-made, sustainably sourced, non-GMO, and featured in Forbes, Women's Health and The Independent.
The food-grown supplements support a range of health, beauty and fitness goals, as well as being clean, cruelty-free, and planet-friendly.
Spacegoods
An adaptogenic mushroom and wellness blend brand. Explicitly plant-based and marketed to health-conscious consumers.
“Rainbow Dust” blends combining mushrooms, adaptogens, and plant-based ingredients.
SR Mailing
SR Mailing is a sustainable, responsible and reputable packaging company based in Manchester, UK.
Its mission is to adapt a zero-waste concept and complete the lifecycle of products from raw materials, to sorting and to end consumer disposal. SR Mailing is innovating and developing products that are 100% recycled, recyclable, compostable, reusable and/or climate neutral.
TOTM
TOTM (Time Of The Month) is an organic period care brand, offering organic cotton tampons, pads, and period pants. They are certified organic, vegan, and plastic-free across their product range.
Conventional period care products can contain up to 90% plastic and plastic tampon applicators can take up to 500 years to break down. TOTM is a certified B Corp.
Together Health
A UK health supplement brand using whole-food ingredients in their capsules. They are certified vegan, use plant-based capsules (HPMC), and have strong ethical sourcing credentials.
Avoiding plastic in the pouches was non-negotiable for Together Health. The packaging is made from renewable sources, and they never use any plastic postage packaging or filling.
Truthbrush
The Truthbrush is designed in Devon and is made from organic bamboo. The plant-based bristles are made from 100% castor bean oil, reducing reliance on fossil fuels.
They are vegan, plastic-free, and compostable, and each brush is hand-wrapped in fully recyclable packaging. Truthbrush is backed by the School for Social Entrepreneurs and is a member of 1% for the planet.
Vegums
Vegums makes specifically vegan supplements in gummy form - designed for vegans who struggle to get certain nutrients (B12, iron, omega-3, vitamin D) from diet alone.
Every Vegums pouch is home-compostable and plastic-free. The company plants a tree for every review, and ships in recycled cardboard.
Vegan Supplement Store
The Vegan Supplement Store is a UK online retailer specialising entirely in vegan supplements and health products. By definition, everything they stock must be vegan.
We can go further: they are cruelty-free, dairy-free, gluten-free, hormone-free, GMO-free, halal-compliant and kosher-compliant. No animal products ever. All own-brand products are registered with the Vegan Society.